Top 10 Financial Services Online Ad Spenders – December 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleOver-the-Air Households Prefer Free Broadcast TV after Digital Transition
Almost half of over-the-air households reject post-digital-transition pay TV, instead preferring to receive free, over-the-air digital television by purchasing a converter box or digital TV set,...
View ArticleSurvey Profiles Typical Online Options Investor
Some 60% of online options investors say they are trading more than they were 12 months ago, according to an OptionsHouse study of the characteristics and trading habits of investors and their and...
View ArticleRomney, Edwards Lead in South Carolina TV Advertising
Republican Mitt Romney and Democrat John Edwards are the leading advertisers in advance of the South Carolina presidential primaries, together accounting for 9,345 TV spots (nearly half of the total),...
View ArticleUS Online Advertising Market to Reach $50B in 2011
The US online advertising market will reach $50.3 billion in revenue by 2011, more than doubling 2007 levels and growing 24% annually (CAGR), as brands increase their online ad spend and publishers...
View ArticleFor Health Info, Women More Likely to Turn to Web than Friends or Family
For health information, women turn to the internet more than to friends, family or significant others – and second only to consulting physicians – according to comScore; moreover, 85% of online women...
View ArticleTop 10 Retail Goods & Services Online Ad Spenders – December 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleHoliday Recap Report: Online Retail Website Traffic Up 17%
Despite looming fears about the economy, online traffic to retail websites grew during the 2007 holiday season, with US visits to the Hitwise Retail Index in the Thanksgiving-to-Christmas period...
View ArticleSuper Bowl Ad Spend Totaled $1.84B over 20 Years, Rates Quadrupled
Super Bowl XLII is not just about football, with the TV commercials to be shown during the game as much the subject of anticipation and speculation. No wonder, then, that in the past 20 years Super...
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